Barefoot group is a not for profit member based association. We are a destination marketing organisation which represents the Southern region domestically and internationally while striving to provide leadership and direction for the region and its tourism industry.

An incorporated association, Barefoot group was established in 1995 and is one of three regional tourism organisations across India. Barefoot group mission is to develop and promote authentic and diverse tourism experiences for a sustainable future for the region. The regional footprint covers seven local governments.


We offer a range of benefits and services to members including access to marketing opportunities, industry forums, business advice, interpreted research, promotional resources and advocacy in the interests of regional tourism.